Name : Amit Chaudhary.

Intro : Amit Chaudhary is an entrepreneur and co-founder of eLaundry. Amit was born in Darbhanga, Bihar. He cites Mr.Ratan Tata  and Paytm’s founder Vijay Shekhar Sharma as inspiration.

Amit completed his graduation in Pharmacy and an MBA in Marketing from University of Pune. He has experience of over 5 years in Automobile, Retail and Interior Products with MNC’s and stratups.

In 2015, he started eLaundry which was an aggregator for laundries to provide ironing and laundry services from your nearby dhobi’s. Then in early 2016, eLaundry pivoted to be One Point Solution for all your laundry and dry cleaning needs.

“Starting up is the most difficult thing to do. When I started my parents thought I have gone mad to start a laundry business. It was really hard to convince them and it took me over a week.”

Q1. What is eLaundry ?

eLaundry is One Point Solution (OPS) for everything that you can think of to be washed and dry cleaned. We give truly on demand laundry service experience (at your convenient time at your doorstep) and same time being affordable.

Q2. How you got the idea of eLaundry ? What is the story from day one ?  What you did after you have the idea ?

I was bitten by the entrepreneurial bug right from my hostel days. As I used to stay alone in Mumbai, I faced the problem of quality and service from the local dhobi.
During my research in laundry space I found out there was a huge gap in demand and supply and many problems in current laundry industry. I found out there was a lot of scope & potential, with my discussion with one of my friend (now a Co-founder), ventured into eLaundry.

Q3. Everyone needs these services, so who is your target customer ?

As you rightly said everyone needs laundry and dry cleaning services. We have designed eLaundry services to cater primarily to single households, working couples, students as well as families.

We provide all types of laundry and dry cleaning services at one place that you can think of – Wash + iron & Dry Cleaning for Daily Wears, Office Wears, Party Wears, Bridal Wear, Toy Cleaning, Shoes Cleaning, Sofa / Mattress / Carpet cleaning, Upholstery, Leather Products maintenance etc.

Q4. How eLaundry is different from other on demand laundry services like Doormint or aggregators like Zimmber ?

Unlike others, eLaundry business model is focused on customer convenience, quality and service. We proudly say, WE DON’T WASH YOUR CLOTHES ON DHOBI GHAT. We are truly on demand laundry and dry cleaning service providers. We ensure pick up within 2 Hrs and delivery in 48 Hrs.
We are only company in India which gives you One Point Solution for all your Laundry and Dry Cleaning needs.

Q5. If Doormint and Zimmber both have closed laundry section, did you researched on it why they shut down, if so what you found and if not then what you’ll do if you face the same roadblock they faced ?

Vijay Shekhar Sharma said  “The problem with the big guys is that they’re not hustlers.” It’s a perfect fit here.

Multiple service aggregators like Zimmber work on a completely different business model, where their clients call them 2-3 times a year for services like Plumbing and electrician jobs. Whereas laundry is a specialized service where the customer needs laundry service every week i.e. 4 times every month. And initially Doormint was also a multiple service aggregator platform, but they did a great job by creating awareness to some extent.

Q6. What are the major roadblocks in this kind of Startup? What problems did you face and how did you tackle them ?

Talking about on demand laundry startups, it’s a very customer focused sector. So awareness is important about such services.
Operations and logistics are crucial for on time pickup and delivery. Quality and on demand service has helped us to create awareness. Now we have started seeing lot of new customers coming in with reference.

Q7. What are eLaundry’s future plans and how do see taking it shape ?

We are growing faster than we expected. But still we are taking it slow and are currently focused on having consolidation of Mumbai only.
We are currently in mobile first platform, and hopefully launching the website in mid-March.

Q8. Any favourite quote that keeps you guiding and keeps you motivated ?

” I don’t believe in taking right decisions. I take decisions and then make it right “ – Ratan Tata


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